There are a few things that you should check (or double check) before publishing any blog post.
Remembering the points mentioned in this article will help your blog post to perform well with both people and search engines.
So read on.
Focus on introduction-
You need to polish your introduction section because they are the first paragraphs which your blog visitors will read to decide on whether or not to read the rest of your blog post.
You should maintain brevity in your introduction and give a good overview of what your blog post will be about.
People don’t like fluff and if you use fluff in the introduction part, there is a good chance that people will assume that your entire blog post might be filled with fluff and bounce off your blog post.
You shouldn’t forget to mention the benefits of reading your article in the introduction section itself because this acts as a good hook.
So, double check your introduction part before hitting the publish button.
Begin with the best-
Make sure to place the best content of your blog post in the first paragraphs.
This will leave a very positive impression on your blog visitors and they will be encouraged to read the rest of the blog post hoping for excellent content all through the article.
Also don’t save the important answers for the conclusion part, provide them in the first part of the blog post itself.
Title of the article-
You might have come with or thought of many titles for your blog post, so before publishing your blog post you need to make sure that you have added the most perfect title for your blog post.
The permalink of your blog post depends on the title, so don’t neglect checking your title.
An ideal title should-
- Be short, so that it doesn’t cut off while on the Search Engine Results Page (SERP).
- Not be overly clickbait, so as to not disappoint your readers.
- Be accurate and descriptive to give people an idea of the subject of your blog post.
- Contain the main keyword or phrase to rank well in search engines.
- Be better than the other titles on the SERP.
- Contain a number if you write a list post.
As the headline acts as the first point of contact for your blog post, don’t neglect it.
Checking the permalink of your blog post is one of the most important things that you must do before publishing any blog post.
If you have published a blog post with a wrong permalink and later want to update the permalink, you need to set up a 301 permalink to ensure that you don’t lose traffic.
So, double check your permalink before publishing a blog post.
Ideally, the permalink of your blog post should-
- Be as short as possible.
- Not contain dates or numbers.
- Be descriptive.
- Not contain special characters.
- Should contain small case letters.
- Long permalinks confuse readers and don’t look good, so keep them short.
- If your permalink contains a date and if you update that blog post on a later date, you need to also edit the permalink to remove the old date, so don’t include dates in your permalink.
- Your permalink should be descriptive enough to indicate the topic of your blog post but don’t use this as an excuse to lengthen your permalink.
- Permalinks with special characters look weird, so don’t use special characters in your permalinks.
In the majority of the cases, your Content Management System (CMS) assigns the title of your blog post as the permalink.
So, you should trim the permalink prior to publishing the blog post.
For example, if your blog post title is- 10 Amazing Ways to Succeed, you should trim your permalink (URL Slug) to something like- ways-to-succeed.
Check meta description-
You should add the most captivating lines of your blog post as the meta description.
As the meta description gets displayed on the SERP below your title, adding a good meta description will increase the Click-Through Rate (CTR) of your blog post and ultimately, help your blog post to rank well.
Insert relevant links-
Inserting relevant links is one of the most important things to do prior to publishing a blog post.
You should never miss a chance to link your current blog post with your older, relevant blog posts.
Make sure to give dofollow links to all of them.
Internal linking is a win-win situation to both yourself and your readers.
By internal linking, you will drive traffic to your older blog posts and your readers will find a resource to learn more about the topic.
You should also link to others’ resources in your blog post and this is called external linking.
Only link to the authoritative sources and make most of the external links and all of the affiliate links nofollow.
External linking shows that you conducted research on the topic and are honest in citing others.
Open in new tab-
You should make sure that all links open in a new tab as you don’t want your readers to visit the other site or article through your link and then, forget to return to your blog post.
If you have added any affiliate links in your blog posts or if you have written a sponsored blog post, don’t forget to add a disclosure.
Check the length of the paragraphs-
You should check that your blog post doesn’t have huge walls of text.
Many people skim your blog post before deciding whether to read it or not.
If you present them with big walls of text, they readily bounce off.
So, if possible ensure that all paragraphs of your blog post are not more than four lines.
A well formatted blog post not only looks good but also retains readers.
So, before publishing your blog post, you should check whether your blog post is formatted well or not.
You should format your blog post by using the below mentioned things wherever necessary-
- Bulleted or numbered lists.
- Bolded subheadings.
- Bolded points.
- Italics, etc.
Frequently using short subheadings all through your blog post is a good idea.
These subheadings do a great job of retaining the attention of people onto your blog post.
Check if your blog post flows well and your sentences are in the correct sequence.
Also, you should check that all your subheadings are in the right order and all your H2, H3 and H4 subheadings are arranged in a logical way.
For example, you should place H3 subheadings only after H2 and H4 subheadings only after H3 and not the other way around.
You can easily check this by reaching to the Document Outline by clicking on the ‘i’ button (Details button) present on the left hand side of your WordPress dashboard.
Ensure that you have added relevant images at regular intervals like an image after every 300 or 400 words.
Adding images breaks the monotony of your blog post and encourages your readers to stick on reading your blog post.
Even if you don’t display an image at the beginning of your blog post, you need to design and use a featured image for your blog post.
This featured image attracts people to click on your blog post and read it when they are scrolling across your blog’s homepage or when they come across your blog post on social media.
You should ensure that the dimensions of your featured image is 1200 x 628 pixels, as this ensures that the featured image looks perfect not only on your blog’s homepage but also on social media.
Some tools like Canva allow you to easily resize your images for different social media networks.
Add alt tag and description-
While adding images in your blog post, ensure that you are adding relevant alt tags, captions (if required) and descriptions to all of your images.
This not only helps people to better understand your images but also brings you additional traffic through images.
Before publishing your blog post, you should make sure that all images are compressed.
Using compressed images makes your page load faster and this will definitely help in Search Engine Optimization (SEO).
Even though it is good to compress images don’t go extreme as your image quality might get affected, maintaining image quality is especially important when your image contains text.
Check for attribution-
Some websites allow you to use their images but require you to provide attribution.
So, if you have used others’ images in your blog post, ensure that you have provided required attribution.
Check if you have completely covered the topic–
Don’t publish a blog post without checking whether you have covered a topic in its entirety.
Doing this ensures that you rank well in search engines and also fully satisfy your readers.
You can do this by-
- Searching on Google for your topic and observing People Also Ask and Related searches sections.
- Reading some top ranking blog posts on your topic and ensuring that you haven’t missed any important points.
Check grammar and spellings-
Checking grammar and spellings during the writing process will slow down writing, so many people postpone checking them for a later period.
So, you should definitely check the grammar and spellings of your blog post a couple of times before pushing the publish button.
If you have used any abbreviations in your blog post, make sure to also provide their full-forms so that your blog visitors need not leave your blog to search for their full forms.
Fit in the right category-
If your blog has multiple categories, you should double check whether you have correctly categorised your blog post before publishing.
Call-to-action (CTA) is the instruction which inspires or reminds people to take action on your blog post.
With CTAs, you can ask your blog readers to either leave a comment or share your blog post or subscribe to your email newsletter or buy your course, etc.
You should definitely check whether or not you have included the appropriate CTA at the end of the blog post.
A single plagraised blog post can damage the SEO and reputation of your entire blog.
If you have hired a content writer, thoroughly check for plagiarism before publishing their blog posts.
You can use either DupliChecker or Grammarly to check plagiarism.
Reread blog post-
You shouldn’t publish your blog post without rereading.
Proofreading your blog post helps you to cut fluff, add missing points and perspectives, rearrange sentences, catch errors, etc.
You shouldn’t set out to proofread immediately after writing, taking a small break helps you to clearly identify shortcomings of your blog post.
Preview blog post-
After checking for all the above mentioned points, you should preview your blog post to check how your blog post will appear when you actually publish it.
Once you are satisfied with the preview of your blog post, you should publish it.
Going through all the above mentioned points will help you to publish a perfect blog post.
So, which point did you find to be most helpful?
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