Are you confused between starting a single niche blog and a multi niche blog?
Then, you should definitely read this article.
In this article I thoroughly compared all aspects of single and multi niche blogs and by the end of this blog post you will be confident to choose the right one.
So read on.
Before proceeding to compare both of them let’s understand exactly what a single niche and multi niche blog mean.
Single niche blog-
A blog which entirely focuses on just a single niche (area) is referred to as a single niche blog or single topic blog or niche blog.
ShoutMeLoud is a good example of a niche blog as here all the content focuses on a single niche of blogging.
Multi niche blog-
A blog which focuses on more than one niche is referred to as a multi niche blog or multi topic blog.
A Cup of Jo is a nice example of a multi niche blog as here you will find blog posts related to different niches like food, travel, relationships, motherhood, etc.
In this day and age, you should start a single niche blog.
The main reasons for this are developing authority with a single niche blog is easy and this helps your blog to rank well in search engines.
Also, a single niche blog is easier to maintain, update, attract loyal audience to it, etc.
There are many pros and cons to both a single niche and multi niche blog which I will describe in the following sections.
Time required to develop expertise-
You can easily and quickly develop expertise with a single niche blog.
Here, all your focus will be directed towards a single niche and as you research and write more and more blog posts related to a niche, you will become an expert in it.
Multi niche blog-
Developing expertise with a multi niche blog is somewhat difficult.
Here, your focus will be divided towards many niches and as you need to write articles for every niche on your blog, it is difficult to become an expert in any single niche.
A multi niche blog will not allow you to focus on a single niche and become an expert in it rather it forces you to focus on many niches.
Even though it is possible to become an expert with a multi niche blog, it is very difficult and time consuming.
A multi niche blog will make you the jack of all trades (many niches), master of none.
Why is expertise important?
E-A-T: Expertise, Authoritativeness, Trustworthiness is an important factor to rank well in Google.
Also, people trust and follow experts.
A niche blog will make you a specialist whereas a multi niche blog will make you a generalist.
Reader engagement is one of the strong points of a niche blog.
The readers of a niche blog will be very satisfied as they will find many articles related to their interest in one place, that is on your blog.
So, they are more likely to subscribe to your blog and revisit your blog and read many articles.
Multi niche blog-
Reader engagement is one of the weak points of a multi niche blog.
Not every person has similar interests.
Let’s consider that your multi niche blog has five different niches and it’s not mandatory that all of your readers should like all of those five niches.
So, it is natural for the readers to frown when they come across blog posts related to the niches which don’t interest them.
So, your readers might hesitate to subscribe to your blog as not to receive blog posts which don’t interest them.
Even though it is possible for you to allow your readers to subscribe to specific categories of your blog, here you need to write separate email newsletters for each of your categories and this is a lot of work.
But with a single niche blog, you can send the same newsletters to all your blog readers.
Search engines drive most traffic to the majority of the blogs, so it is important to focus on Search engine optimization (SEO) of your blog.
As the blog posts of a niche blog will be related to each other, it is easy to interlink them.
Interlinking will increase the user engagement and help Google to better understand your content and this helps in SEO.
Also, as previously mentioned it is easy to establish your expertise with a niche blog and expertise helps in SEO.
Finally, a niche blog will have a good reader engagement and this will also contribute to the SEO.
Multi niche blog-
As a multi niche blog has blog posts covering different niches, most of the blog posts can’t be interlinked, so here you lose an opportunity for SEO.
Also, it is difficult to become an expert with a multi niche blog, so another opportunity for SEO is lost.
Ease of maintenance–
Maintaining a niche blog is easy.
Here, you need to only focus on a single niche and publish articles in it, so you can maintain a good publishing frequency.
A good publishing frequency not only helps you to get more traffic but also satisfies your readers as they will have something new to read when they revisit your blog.
A niche blog also provides you with ample time to update your old blog posts.
Multi niche blog-
Maintaining a multi niche blog is not easy.
As a multi niche blog has many niches, you need to constantly juggle between different niches and publish blog posts in all of those niches otherwise you will disappoint your readers.
As here you have the option to write in many niches, you will suffer from the paradox of choice.
If you don’t frequently publish blog posts across all the niches of your blog, you will feel guilty and your blog will look empty.
So, maintaining a multi niche blog is pretty laborious.
Both types of blogs can earn money by displaying advertisements through programs like Google AdSense.
As a niche blog attracts a specific audience, brands associated with your niche will be willing to directly advertise on your blog but this is difficult for a multi niche blog.
A niche blog is better for affiliate marketing.
As a niche blog attracts a highly targeted audience, conversion rates are better.
But a multi niche blog doesn’t attract a targeted audience, so it doesn’t convert well.
Also, trust plays a major role in sales through affiliate marketing and as it is easy to develop trust of the audience with a niche blog, affiliate marketing is very suitable for a niche blog.
Other monetisation methods like selling courses, products, services, etc. are more suitable for a niche blog rather than a multi niche blog.
All these factors enable single niche blogs to make more money even with somewhat less traffic than the multi niche blogs.
You should be very careful while choosing a niche for your niche blog.
When you choose a very narrow niche or a niche which is losing popularity, then you are in trouble as changing the niche of a niche blog isn’t easy.
But longevity isn’t an issue when you choose a broad and popular niche.
Multi niche blog-
As a multi niche blog accommodates many niches, you can be somewhat lax in choosing niches.
Even when you realise that you chose a narrow niche for your multi niche blog, you can easily expand into other niches.
Here, you have the space to add as many niches as you like.
This is the only area where a multi niche blog shines.
As a multi niche blog contains blog posts on many niches, it will attract more traffic compared to a niche blog.
When should you start a single niche blog?
You should start a single niche blog when you are passionate about a niche and have expertise in it or are willing to develop expertise.
If you are a solopreneur and are serious about making blogging a career, then a single niche blog(s) is perfect for you.
If you are well versed in different niches, it is better to start a separate blog for each niche rather than start a multi niche blog.
When should you start a multi niche blog?
If you want to blog as a hobby and aren’t serious about earning money from your blog, then you can consider starting a multi niche blog.
If you want to earn from your multi niche blog, you should have a team and necessary resources for operating your blog.
A single person can’t produce enough content for a multi niche blog and earn from it.
To earn from a multi niche blog, a team is essential to produce sufficient content across all niches.
For example, A Cup of Jo, a multi niche blog has a team consisting of around five people.
From a career and business point of view, a single niche blog is more feasible and profitable than a multi niche blog.
And as by now, you should have been convinced that a niche blog has a much greater return on investment (ROI) than a multi niche blog.
So, which one are you going to start, a niche blog or a multi niche blog?
If you already have a blog, is it focused on a single niche or multiple niches?
Tell me in the comment section below.
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