The internet is filled with millions of blogs.
When you research on Google or on any search engine, most of the time you land on a blog.
So, it is important to know the credibility of the blogs which you read.
When you analyse the trustworthiness of blogs, you save yourself from misinformation and also save a lot of time after weeding out untrustworthy blogs.
In this article, I will teach you all the methods by which you can estimate the credibility of a blog.
This article also helps bloggers to improve their blogs’ credibility.
So read on.
Check for references-
It is not necessary to include references in all blog posts.
Like for example, if a blogger is writing his own experiences, there can’t be references for him to include in his blog post.
But if you are reading a blog post which contains a lot of statistics and data, then it should be properly referenced to legitimate sources.
If no references are present, it is more likely that the blogger has just made up the statistics and data himself.
Even if the blogger has referenced other works, you should check those works for their quality.
If those are of low quality, you have the right to doubt the credibility of the blogger and vice versa.
If the blogger has performed the research himself, he should include the details about the research process in the blog post or link to his another article about the same.
Check for important pages-
The credible blogs should contain pages like the about and contact.
You can find the links for these pages either in the top navigation bar or in the footer of the blog.
The about page of the blog is very important as it is where the blogger describes his expertise and qualifications (credentials) relating to the blog topic(s).
For example, if you are reading a financial blog, you should visit its about page and check whether the author(s) have the required expertise and authoritativeness pertaining to the financial topics.
The less credible blogs either don’t have an about page or have very vague about page where the blogger consciously tries to not reveal his real identity because he might fear that his substandard blog will negatively affect his reputation.
In addition to checking the about page, you should also check the byline of articles.
After checking the about page, you should look for the contact page.
This is where he mentions his email or provides a contact form to receive feedback from the blog readers.
Most of the non credible blogs won’t have a contact page because the bloggers behind such blogs don’t want to receive feedback and improve their blog.
Check for social media profiles-
It is even better if the blogger has linked to his social media profiles.
Usually, bloggers link to their social media profiles in the about page of their blog.
This shows that the blogger is confident about his work and is willing to publicly associate himself with his work.
Check for experts-
If a blog and blog posts are on the topics which have the potential to significantly affect your life, you should check if the blog posts are written by the experts or at least reviewed and approved by the experts.
Some examples of such critical topics are health and money.
Check for grammar and spellings-
If a blog has poor grammar and a lot of spelling mistakes, it is difficult to believe in the information of the blog.
This shows that the blogger hasn’t put the required efforts to write and edit articles.
If the blogger is lax at avoiding spelling and grammatical mistakes, there are high chances that he will not perform the required research for the blog posts.
And the unresearched blog posts are not very credible.
Nowadays, there are many free word processors like Google Docs and online spell and grammar check tools that there is no excuse for having spelling and grammatical errors in blog posts.
Check for intrusive ads-
If a blog contains too many intrusive and distracting ads, there are high chances that the blogger has focused more on monetisation rather than improving the credibility of his blog posts.
Also, you should look out for too many affiliate links and call to actions.
The credible blogs might contain ads, affiliate links and call to actions but they don’t display them intrusively.
Check for the brand behind the blog-
If a credible brand is running a blog there are high chances that the blog will also be credible and vice versa.
Check blog comments-
If a blog has spammy comments, then you should doubt the credibility of that blog.
Maintaining credibility takes effort and this effort also includes moderating comments.
If the blogger allows every kind of spam comment on his blog, then most probably he is not serious about the credibility of his blog.
Blog readers in addition to reading the blog posts also read the blog comments and they will also get influenced by the blog comments.
So, high quality comments positively influence the readers whereas low quality comments do the opposite.
Check website design-
Credible bloggers make an effort to present their blog in a professional way.
On the contrary, the non credible blogs don’t even care to look professional.
Check publication dates-
If you are reading blog posts on the topics which are constantly evolving, you should check their publication dates.
An example of such a topic is technology.
The information in an old blog post which hasn’t been recently updated might be credible at the time of publication but not now.
But if you came across the blog posts on topics which don’t evolve much with time, you shouldn’t stress too much on the publication dates.
An example of such a topic is biographies.
Check point of view-
Almost everything in this world can be represented by different points of views.
When you come across a blog post which covers the topics from different points of views, then it can be a credible source of information.
Do you have any more tips to ascertain the credibility of a blog?
Please share them in the comment section below.
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