Do you want to know how long is too long for a blog post?
Then, you should read this article as here I explained about maximum length of blog posts and some disadvantages of writing outrageously lengthy blog posts.
So read on.
You should aim to limit your blog post length below 4000-4500 words.
An article of length 1500-2500 words hits the sweet spot.
If your article exceeds beyond 4000 words, it is better to break it into separate blog posts or convert your blog post into a PDF.
Cons of overly lengthy blog posts-
People may bounce–
Many people first scroll to the end of the blog post to determine its length and then decide whether to read it or not.
People are more willing to read blog posts of optimal length from start to finish rather than excessively long blog posts.
Scrolling an unreasonably long blog post is very difficult especially on smartphones and this instigates people to abandon your blog.
Before deciding to read a blog post, it is normal for people to estimate the approximate time required to read the blog post by scrolling to the end of the blog post.
Majority of the people prefer reading blog posts which could be read within a few minutes rather than hours.
So, try not to write incredibly lengthy blog posts as not many people spare a lot of time to read them.
For example, you will be more willing to read a blog post which has a reading time of less than 10 minutes.
But if you stumble across a blog post which has a reading time of 1 hour, you are more likely to not read it.
Affects blogging frequency-
It is much easier to maintain an ideal blogging frequency when you publish blog posts of ideal length.
But when you publish excessively long blog posts, you miss your blogging frequency and missing blogging frequency is extremely demotivating.
Not publishing blog posts on a regular basis is one of the reasons why bloggers fail.
Also, people will be less likely to follow and revisit your blog if they notice that your blogging frequency is very irregular.
It is very tiring to write an unduly lengthy blog post and your blog readers will also get exhausted while reading such blog posts.
This may even demotivate you to work on other blog posts or to continue blogging.
Vary the length of blog posts–
A few blog niches are very competitive and to break into such niches you need to publish lengthy blog posts, that is if many of your competitors have published long blog posts on a topic, you should also do the same.
But even in such types of niches, there will be topics on which you can write shorter blog posts, so you should vary the length of your blog posts.
For example, one week you can publish a lengthy blog post and the next week try to publish two compact blog posts.
This approach is the best of both worlds, as here you don’t refrain from publishing the essential lengthy blog posts and also maintain a regular blogging frequency by publishing compact blog posts in between.
Break the blog post-
If you have written a very lengthy blog post, you can break that into a number of blog posts.
A blog post consists of many sections where you can break your blog post and publish these sections as separate blog posts.
You can drive traffic and add relevance to these blog posts by interlinking them.
Write a series-
Instead of writing an overly long blog post, you can publish a series of blog posts.
To make your series successful, you have to arrange all of your blog posts of the series in an order and link all of them logically.
Matthew Woodward wrote many blog posts for different series titled-
Just Getting Started, Keywords, On Page SEO, etc. and linked all of them in a portal page.
And at the end of each blog post, he linked to the previous and next blog posts of the series.
Convert into PDF-
Rather than publishing a very long blog post, you can convert your blog post into a PDF.
As an extremely long blog post can’t be read in one sitting, people read only a part of the blog post and then, either leave the blog post or plan to read the remainder of the blog post on another day.
In most cases, people forget to return to the blog post.
So, it is best to offer them a PDF which they can download.
People don’t have a problem reading long PDFs.
As the PDF file is saved on to their device, they can return back to read it.
Also, PDF readers provide an option to jump to the page people were viewing when they last closed the file which means readers don’t have to manually scroll to the section which they were previously reading (this facility is not available for blog posts).
All these factors ensure that all of your PDF gets read by the people.
If you think that people will buy your PDF, you can format and sell your PDF as an e-book.
Or you can offer the PDF as a lead magnet in your blog.
Publishing inordinately long blog posts not only hurts you but your readers as well.
So, try to publish blog posts of optimal length of 1500-2500 words and don’t try to go beyond 4000 words.
An exception to this rule is when your niche demands lengthy blog posts.
So, what is the word count of the lengthiest blog post that you ever published?
And how much time did it take you to write that article?
Tell me in the comment section below.
Please appreciate my work by sharing this article.