Are you confused between blogging and writing a book?
Then, this article is for you.
Even though there are a few similarities between blogging and writing a book, there are also many important distinctions.
In this article, I will explain to you all those distinctions and similarities.
So read on.
If you have good writing skills and experience of writing books, you can proceed with writing a book.
People have high expectations of a book and as they pay for reading your book, they will not tolerate bad writing.
But if you are a novice and just starting out and believe that your writing skills aren’t satisfactory, blogging is a better option.
If you blog consistently, your writing skills will definitely improve over the time.
You shouldn’t worry that people will mock you for your bad writing skills on your blog because for your new blog to get discovered through search engines, it will take a good six to eight months.
And by that time you will develop decent writing skills and so, you can revisit your old blog posts and improve them by editing.
After blogging for a year or two, you can set out to write your book.
Barriers to entry-
Blogging has the least barrier to entry compared to that of publishing a book.
It is very easy to start a blog, all you have to do is to purchase a domain and a web hosting and install WordPress and then, you can start publishing blog posts.
But publishing a book is a more strenuous process and involves many steps like writing a large amount of text, hiring a book editor, deciding between self publishing and traditional publishing, etc.
So, the barriers to entry for starting a blog is much lower than that of publishing a book.
Investment, time and effort required-
Setting up a blog is effortless, affordable and requires less investment and less time than publishing a book.
Generally, if you choose an affordable shared hosting plan for your blog, it will cost you around $70- $100 per year (renewal charges might be slightly higher).
But self-publishing your book might cost anywhere between $2,000-$4,000 and this price is inclusive of editing, cover design, formatting, and marketing services.
Compared to physical books, eBooks are less expensive to produce and are more popular.
You can also offer an audiobook.
Less effort is required to write and publish a blog post.
You can research the topic for a blog post, write, edit and publish it within a week.
Also, the typical length of a blog post is around 1000-3000 words.
But writing and publishing a book might take around nine months to two years.
Usually, the manuscript of a book contains 50,000-75,000 words.
It is needless to say that writing a book is a more demanding task than a blog post.
Writing a book is no easy task.
If you have no prior writing experience and attempt to write a book, there is a high chance that you might get overwhelmed with the process and might even give up.
So, it is better if you start a blog and slowly make yourself comfortable with writing lengthy blog posts.
This will not only teach you patience but also make you comfortable with writing a big manuscript for your book.
So to conclude, writing blog posts require less endurance than writing a book.
Additionally, you will also learn how to handle criticism better and through the feedback of your blog readers, you will improve your writing.
Building an audience-
Building an audience with a blog is a lot easier than that with a book.
You can build and retain your blog audience by making them subscribe to your email list, push notifications, etc.
Even if you plan to write and publish a book, you should start blogging because your blog allows you to accumulate an audience, build a personal brand and later, you can promote and sell your book to your blog audience.
Having a blog makes it very easy for you to market your book.
You can hype up your upcoming book to your blog audience.
And when you release your book, they will flock to purchase your book and will leave its reviews on various places like Amazon, Goodreads, etc.
These reviews will not only provide you with valuable feedback but will also act as endorsements.
Unless your book turns out to be a bestseller, your blog will have more reach than your book.
If your blog posts are good, they will rank well in search engines and get free invaluable organic traffic but this is not possible with a book.
If you are not hiding your blog posts behind a paywall, many people will be willing to read your blog posts but in order for the people to read your book, they have to first purchase it.
The popular ways to earn from a blog are displaying advertisements and affiliate marketing.
The most passive way to earn from a blog is to display ads on it, all you need to do is to just add ad codes to your blog posts and later, optimize the ads for better earnings.
It is impossible to display advertisements in a book and also affiliate marketing with books isn’t much profitable.
The most common way to earn from books is thorough royalties.
Book royalties are a passive source of income as here you need to publish a book and as long as your books are selling, you will keep on earning royalties.
These are the only differences in the earning opportunities of blogs and books.
But there are many common methods by which both blogs and books can earn
and they are as follows-
- Speaking opportunities. Both a blog and a book has the potential to earn you speaking opportunities. If you have written a book, you can also earn by selling your books at the conferences.
- Lead people into purchasing your online course.
- Sell your other products. For example, you can sell courses, software, etc. from your blog and you can sell your other books from your book.
Also both a blog and a book will be a nice addition to your resume and help you to secure a job.
Both of them will also help you in brand extensions and strategic partnerships.
If you are just starting out as a blogger, it will take you anywhere between one and half year to two years to start earning from your blog.
And your earning potential will depend on the quality and quantity of your traffic, blog niche, etc.
If you self-publish your book, you will not get any advances and your earning will depend on the number of book units sold.
But if you publish your book with a traditional publisher, you are entitled to receive an advance and you might also get paid sales bonuses.
Size of your concept-
Only write a book if your idea is big enough, otherwise settle for writing blog posts.
If you can’t write more than 20-30 pages for your book, then you shouldn’t publish it.
Instead you can start a blog and break those pages in your book into blog posts and publish them.
If you don’t renew your hosting and domain name of your WordPress blog, you will lose your blog and blog posts.
But this is not the case with books because once you publish your book, it remains forever.
You can host your eBook free for lifetime on platforms like Kindle Direct Publishing (Amazon), Apple Books, etc. and if it is a physical book, you can store it in a safe place.
To write a book, you need good writing, editing and proofreading skills.
But to become a successful blogger, in addition to these skills you also need to master keyword research, Search engine optimization (SEO), photo editing and learn WordPress, etc.
Many people assume authors to be more authoritative than bloggers.
The main reason for this is that they believe writing a book requires more authority and expertise than writing blog posts.
You should start writing a book if you have excellent writing skills and endurance.
Also, people perceive authors to be more authoritative than bloggers.
But if your main goal is to reach masses, blogging would be a better, affordable and easy option.
Also a blog has a comparatively low barrier to entry and can build a sizeable audience.
I hope that this blog post helped you to decide between starting a blog or writing a book.
Are you going to start a blog or write a book?
Please tell me in the comment section.
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