Are you confused between starting a blog and a podcast channel?
Then, you should definitely read this article.
Here, I will explain all the differences between blogging and podcasting.
And by the end of this article, you will identify which one is better for you and your business.
So read on.
Blog vs podcast-
A blog is an informational website consisting of blog posts which are regularly published and arranged in a reverse chronological order.
Usually, the visitors of your blog will consume information by reading.
Whereas a podcast consists of a series of downloadable spoken word digital audio files.
Here, podcast listeners will consume information by listening to the podcast episodes.
So, the main difference between a blog and a podcast lies in the method of consumption of information.
People read blog posts of a blog whereas they listen to the episodes of a podcast.
Analyzing the reach of either medium is very important.
When you choose the medium with maximum reach, you will get the highest returns.
According to the statistics, every month nearly 409 million people view more than 20 billion pages.
And a whopping 77 percent of internet users read blogs.
Which means the majority of the internet users prefer reading blogs.
According to the statistics, approximately 144 million Americans listen to podcasts.
Unfortunately, there is no data on how many people listen to podcasts worldwide.
But I can confidently say that there are more blog readers than podcast listeners.
So, a blog will have potentially more audience than a podcast.
The biggest strength of blogs is its discoverability.
Many people search through search engines like Google, Microsoft Bing, etc. to find information.
An interesting fact is that on a daily basis, Google processes over 3.5 billion searches.
And most of the time, the searchers are presented with blog posts not podcasts.
Search engines can easily understand text, so blogs have a huge Search engine optimization (SEO) advantage but not voice, so podcasts are at a great disadvantage.
Not many people search to find podcasts on the podcast search engines like iTunes and Listen Notes.
You can also search for podcasts on Google Podcasts and Spotify.
In order to find podcasts on Google Search Engine Results Pages (SERP), most of the time, you should search by typing the word- podcasts, otherwise podcasts will not show up in the search results.
But not many people search like this.
If you are a podcaster, you should provide transcripts and show notes to your podcasts as it helps a little bit in discoverability.
So, to conclude, discoverability is the biggest strength of blogs and biggest weakness of podcasts.
Lifespan of content-
You put a lot of effort into creating content, so you should consider their lifespan as well.
Generally, a blog post lasts for two years.
You can always easily update your outdated blog posts and republish them on newer dates.
Also, you can drive traffic to your old blog posts by interlinking them with your latest blog posts.
And not many people will dig and listen to your older podcast episodes.
Most of the people will listen to your subsequent podcast episodes from the time they have subscribed to your podcast or discovered your podcast but not previous episodes.
So, to conclude blog posts are more evergreen than the podcast episodes.
People spend more screen time reading blogs than listening to podcasts.
Usually, people listen to podcasts while doing other activities like commuting, exercising, etc.
So, in these cases they listen to podcasts by turning off the screen of their devices.
But when people read blogs, they actively scroll the blog posts and consume blog content.
This means that people can quickly act upon the directions of a blogger than that of a podcaster.
For instance, if you are a blogger, you can instruct your readers to subscribe to your newsletter or comment on your blog and as your readers will be actively reading, they can do so.
But if you are a podcaster and if you tell your listeners to make a purchase from you, most of your listeners can’t readily act upon your instructions because most of them will not be seeing the screen of their devices.
This is one of the major disadvantages of podcasting.
There are many ways to earn money from both blogs and podcasts.
But earning with blogs is easier and faster than with podcasts.
Also, you can earn more with a blog than a podcast.
Sponsors and advertisers pay more for blogs than podcasts because the blog readers actively read blog posts by spending more screen time whereas podcast listeners passively listen to podcasts while doing other works.
Ease of representation-
You can easily represent detailed and step by step information through blog posts.
Also, you can add pictures and infographics and embed videos into your blog posts and make it more feature rich and easily showcase your creativity.
You can link out to other useful resources within your blog posts.
But all these are not possible with podcasts.
Ease of analyzing-
Only by analyzing your properties (blog or podcast), you can identify their strengths and weaknesses.
By scaling up your strengths and improving your weaknesses, you can become successful.
Thankfully, there are many robust analytics services for blogs like Google Analytics, Kissmetrics, etc.
But sadly the analytics of podcasts are not that great and won’t provide you with much insights.
Majority of the people (55%) spend only 15 seconds daily reading a blog post.
But people spend a whopping 6 hours and 37 minutes per week (56.71 minutes daily) listening to podcasts.
You will be surprised to know that the majority of podcast subscribers (52%) listen to the entire podcast episodes.
The main reason for this is that in order to read a blog post, a reader should be actively present before a computer but a podcast listener can passively listen to podcasts while doing other tasks.
Compared to podcasting, blogging is ultra competitive.
This means you can easily succeed and stand out by starting a podcast than a blog.
Ease of consumption-
Yes, you can easily consume podcasts while walking or exercising.
But you have to have your headphones or earphones on and commit some time to listen to the lengthy podcasts.
By the way, the average length of a podcast is around 42 minutes.
Consuming blog posts is a lot easier.
Here, readers neither have to wear headphones nor commit more time for it.
They can quickly scan or skim a blog post to find the specific information or get an overview.
Blog posts are very easy to scan as they contain subheadings, bullet points, etc.
But this is not possible with podcast episodes.
Podcasting makes it easier to establish a strong connection with your listeners.
People listen to your voice and personality and become your superfans.
They trust you as they connect with you on a personal level.
Establishing connection with your blog readers and showcasing your personality is a bit difficult with blogs.
Equipment required and costs involved-
Starting a blog is less expensive and requires less equipment than that of a podcast.
For starting a blog, you need the following items-
- A computer with an internet connection.
- A domain name.
- A web hosting.
- A content management system (CMS) like WordPress.
If you already have a computer with an internet connection, you just need to purchase a shared web hosting for just around $3-4 per month.
Few web hosting providers like Bluehost, Hostinger, etc. provide free domain names, so you don’t need to purchase them separately.
And the good thing is that WordPress is a completely free and open-source CMS.
So, starting a blog is pretty cheap.
Starting a podcast is a bit more expensive and requires more equipment than that of a blog.
For starting a podcast, you need the following items-
- A computer with an internet connection.
- A Microphone.
- Mic stand or boom arm.
- Shock mount.
- Pop filter or windscreen.
- USB connector, dongles and cables.
- Editing software like GarageBand for macOS, Audacity for PC and Linux users.
- Podcast hosting. You can purchase hosting from companies like Libsyn, Blubrry or Podbean or else you can host for free on Anchor.
Here, the good thing is that the editing software like GarageBand and Audacity are free.
But you need to purchase all other required equipment which might cost several hundred dollars.
You should sound great in a podcast otherwise listeners might abandon your show.
So, buy decent equipment and don’t prefer dirt cheap and inferior ones.
You should also consider having a website as a repository for all your podcasts.
Understand your audience-
You should start either a blog or a podcast depending on which platform your audience prefers to consume content.
People prefer reading blogs on the topics like fashion, travel, lifestyle, fitness, etc.
People like to listen to podcasts on the topics like talk shows, investigative journalism, etc.
So, first of all, you should thoroughly research your audience and then, only start either a blog or a podcast.
Observe your lifestyle-
If you travel a lot, you can carry a laptop or notebook with you and blog on the go.
If you lead a stationary life and have a soundproof room or live in a quiet place, you can start a podcast.
Podcasting while travelling is very difficult because your microphone picks up unwanted noise.
Follow your passion-
Ultimately, you should follow your passion to become successful.
If you love writing, start a blog.
If you love speaking and have a gift of gab, start a podcast channel.
By now, you should have realized that there are many differences between blogging and podcasting.
But if you want to reap the benefits of both blogging and podcasting, you can consider starting both a blog and a podcast.
If you already have a blog, integrating podcasts in your blog posts helps you to make connections with your blog visitors on a more personal level.
Implementing this hybrid strategy helps you to attract visitors through search engines to your blog and then make connections with them through your podcasts.
If you are a beginner, you should either start with a blog or podcast channel.
After gaining enough experience, you could start the other one.
Don’t attempt to start both the blog and podcast channel at the same time because you will find it very difficult to manage time and make both of them successful.
Blogs are easier to find and quickly consume and attract more visitors through search engines.
But they fall short in making personal connections with its readers.
Even though podcasts are harder to find, their main strength lies in establishing personal connection with its listeners.
Blogging is way more competitive than podcasting but blogs earn more than podcasts.
So, each one has its own share of pros and cons and you should consider them before deciding between a blog and a podcast.
So, which one are you planning to start?
Which one do you feel is more suitable to you?
Please share with me through comments.
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