There is no hard and fast rule that a blog should only be in English.
In the present time, you can easily start a blog in whichever language you are good at.
In this article, I will inspire you to start a successful blog in the language which you best know.
Whether you decide to start a blog in English or your own language, both have their own share of pros and cons which I will discuss in the sections below.
Before starting a blog in your native language, you should research about the number of speakers of the language and whether they prefer reading blogs or not.
The more the number of readers, the better because you can attract more readers to your blog and can earn more revenue.
Examine other blogs-
First of all, you should analyze similar blogs in your language and should estimate the traffic they are receiving.
For this, you can utilize both free and paid tools but it is important to remember that these tools are not perfect and they display only estimates.
The free tools include Ubersuggest, SimilarWeb, etc. and the paid ones are Ahrefs, SEMrush, etc.
Also, you should examine the monetization methods of these websites.
The more monetization methods they are using, the better.
Also check whether Google AdSense supports your language or not.
At the time of writing this article, Google AdSense supports 47 languages.
Even if your language is not supported by Google AdSense, you should research about the other ad networks which support your language.
You can also display direct ads on your blog or sell your own courses or products through your blog.
Define the reach-
You should choose the language for your blog by defining the reach of your blog.
If you want your blog to be read all over the world or blog for your international business, then starting a blog in English would be good.
In this case, you should select a domain with .com domain name.
But if you want your blog to be read only in your country or region, then you can start a blog in your own language.
You can do this if you are planning to write about the events occuring in your country or starting a blog for your local business which is limited to your region only.
In this particular case, you can either choose a .com domain name or your country’s top-level domain.
For example, .in is the top-level domain of India, .es is for Spain, .de is for Germany, etc.
Let me explain with an example-
I would like to explain everything about blogging in a regional language by taking Hindi as an example.
In the following paragraphs, I will thoroughly explain everything about blogging in Hindi and also compare it with blogging in English.
Also, if your native language is not Hindi, you can relate most of the points with your language.
- Hindi is the fourth most-spoken language in the world after Mandarin Chinese, Spanish and English.
- 4.4% of the world population speaks Hindi which means there are 341 million Hindi speakers.
- Hindi in Devanagari script is declared as an official language of India.
- The majority of the Indian population speaks Hindi.
- In India, more people can read Hindi than English.
- Jio brought the internet revolution in India and contributed significantly in the internet penetration.
- This means thanks to Jio, there are more audiences for your blog.
- India has the second highest number of Internet users only after China.
- And the good news is that every year millions of new people are starting to use the internet.
- Realising the importance of Hindi, many popular websites like Google, Amazon, Twitter, Facebook, Bing, Wikipedia, Quora, etc. are also offered in Hindi.
- Google has reported that Hindi is the second-most used language on Google Assistant.
- According to Mobile Marketing Ecosystem Report 2020 by the Mobile Marketing Association and GroupM, by the next year, three-fourth of internet users in India would prefer to consume vernacular content.
- In 2019, there had been a whopping 94% growth in the consumption of Hindi content.
- So, the future of Hindi blogging is going to be very bright.
All about blogging in Hindi-
I have noticed that many aspiring bloggers in India struggle between choosing whether to start a blog in English or Hindi.
In India, for the majority of the people, Hindi is their mother tongue and English is their second language.
In this post, I would like to resolve your dilemma.
If you are proficient in English, then without a second thought starting an English blog will be the best option.
But if you are not proficient in English but in Hindi, then you should consider starting a Hindi blog.
A very important step–
Before starting your blog, you should decide the language for your blog.
This is a very important step and you should not be negligent here.
If your English writing skills are not up to the mark and if you commit too many grammatical mistakes, then you should not start an English blog.
In this case, if you can write decently in Hindi, you should start a blog in Hindi.
If you consistently work on your Hindi blog, you can become a successful blogger.
In this article, I have included some successful Hindi blogs and I hope that this will motivate you to start blogging in Hindi.
Blog in the language you love writing-
If you love writing Hindi and can connect with your audience and despise writing English, then you should start a Hindi blog and vice versa.
In blogging, you have to work for an extended period of time to notice any significant results, so you should choose the language which you love, otherwise you might abandon blogging altogether.
Competitiveness and time required to achieve success-
There are a lot less Hindi blogs compared to the number of English blogs.
So, when you start a blog in Hindi, you can achieve results quickly because of less competition.
With your Hindi blog, you will be competing with the bloggers from India but an English blog will be competing from bloggers all over the world.
Also, a Hindi blog can rank quickly and gain authority compared to an English blog.
The reason for this is that there are already a lot more authoritative websites in English but not Hindi.
But a successful blog in English would get more traffic than that of a Hindi blog because there are more people who read English than Hindi.
Hindi or Hinglish- Which should you prefer?
You should blog in Hindi, that is in Devanagari script rather than in Hinglish.
Hinglish is a linguistic blend of both Hindi and English.
The main reason for this is that Hindi is a more recognised language than Hinglish.
Google also prefers and promotes Hindi over Hinglish.
Also, Hinglish creates unnecessary confusion for both readers and search engines alike because it does not have strict rules for spelling and grammar unlike Hindi.
So, you should blog only in Hindi and not in Hinglish.
In your Hindi blog, you can sprinkle some English words for your convenience.
Also, you should perform keyword research for your Hindi blog.
Start a YouTube channel-
A lot of Hindi speakers like watching YouTube videos.
So, you should also start a YouTube channel along with your blog.
Also read: Blogging vs YouTubing
How much can you earn?
Scope of earning with affiliate marketing-
Unfortunately, you cannot make significant income by affiliate marketing on a Hindi blog.
You can attempt affiliate marketing on an English blog and derive good results.
The reason for this is that an English blog would also be read in developed countries.
It is observed that generally people in the developed countries like United States, Canada, Australia, United Kingdom, etc. are more willing to purchase affiliate products than their counterparts in developing countries like India, Bangladesh, etc.
Your Hindi blog will be majorly read by the people in developing countries like India, Nepal, Mauritius, Fiji, etc. so you cannot expect great conversion rates on affiliate products and programs.
So, if you want to carry out affiliate marketing, you should blog in English rather than in Hindi.
Google AdSense supports Hindi blogs-
Since December 14, 2014, Google AdSense started supporting Hindi blogs.
And since then, many new Hindi blogs have been created.
Also, you can analyse Hindi keywords in Keyword Planner (Google Ads).
Scope of earning with an advertising network-
Normally, an English blog earns more revenue with an ad network like Google AdSense than a Hindi blog.
An English blog attracts readers from all over the world both from developed and developing countries.
Usually, higher Cost Per Click (CPC) ads will be displayed to the blog readers located in developed countries, so when they click on an ad displayed on your blog, you will get paid really well.
A Hindi blog attracts most of its readers from developing countries like India, Bangladesh, Pakistan, etc.
So, usually lower CPC ads will be displayed on a Hindi blog.
This is the main reason why a Hindi blog earns less than an English blog with advertising networks.
In the context of earning, CPC is more important than traffic because with a higher CPC you can earn well even with less traffic to your blog.
More the better-
Also, there are more advertising networks like Media.net, etc. for English blogs than for Hindi blogs.
Even with sponsored posts, you can make more money with an English blog compared to a Hindi one.
So, to summarize, an English blog makes more money than a Hindi blog.
Some famous Hindi blogs-
I have listed some famous Hindi blogs below.
Nishamadhulika.com: Indian Vegetarian Recipes in Hindi
MakeHindi.com – सब हिंदी में जानिए
Apart from the above mentioned websites, there are a lot of Hindi websites getting good traffic.
As these websites are receiving huge traffic, they might also be making a decent income.
- If you know both English and your own language well, then you should start an English blog and can also think of starting a multi-language site if you have enough resources.
- If you are good at English and not in your native language, then also you should blog in English.
- And finally, if you possess good writing skills in your regional language but not in English, then obviously, you should blog in your regional language.
So, to conclude you should consider all the above mentioned factors and choose the best language for your blog.
I hope that this article helped you in this process.
Are you planning to start a blog in your regional language or do you already run a blog in a language other than English?
Please share your experiences in the comment section below.
I wish all the best for your endeavours!
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