Almost every new blogger gets confused while choosing a blogging platform for his blog.
The plethora of blogging platforms like WordPress.org, WordPress.com, Blogger, Tumblr, Medium, Wix, Squarespace, etc. only adds to the confusion.
Here, I will be comparing the two most popular blogging platforms, Blogger and WordPress (self-hosted WordPress.org) and will help you to choose the perfect blog platform.
Like many Google products, Blogger is a completely free service.
This blog-publishing service provides you with a free lifetime web hosting and blogspot.com subdomain.
You can also start multiple blogs (up to 100 blogs) with a single Blogger account.
The Blogger blogs are hosted by Google and can easily handle any amount of traffic.
Although Blogger provides you free subdomain, it is advisable to purchase a custom domain for your blog for better branding and recognition purposes.
So, here the only expense which you could incur is the cost of purchasing a domain.
WordPress is an open source and free content management system (CMS).
As WordPress is only a CMS, here you will only get a software application to create and edit content, that is by using WordPress you can write blog posts, upload images, embed videos and even edit them.
But unlike Blogger, you will not be provided with a free hosting and subdomain.
So, when you choose self-hosted WordPress, you need to purchase a domain and web hosting.
Even though there are a few free WordPress hosting services, you should not prefer them and should only select the paid options for better security, performance and support.
Initially, you should prefer an affordable shared web hosting and later, when your website starts to receive high traffic, then you can upgrade your hosting.
To conclude, you should spend a little money while starting a website with WordPress but this is not the case with Blogger.
Your blog should be as fast as possible because statistics show that if a page takes more than three seconds to load, then users might abandon your blog.
Here, you need not worry about the speed of your blog as usually the Blogger blogs have decent speed.
The speed of your WordPress website will mainly depend on how well you configure it.
Also, you should choose a good hosting provider, theme, content delivery network (CDN) and optimize images, employ caching, etc. to speed up your WordPress blog.
So, you have to work to speed up your WordPress website.
I have compared the speeds of a WordPress blog with a Blogger blog by using PageSpeed Insights.
I have analysed the speed of this blog, Neat Blogging which uses WordPress.
Neat Blogging is hosted on a shared hosting with Hostinger and uses Hostinger’s Business Web Hosting plan.
The results are surprising.
Neat Blogging scored 94 on mobile whereas the Blogger blog got only 77.
And on desktop, Neat Blogging got a score of 90 whereas Blogger got 97.
Here, I tested the speeds of blog posts rather than the home page of the blogs because many people land on the blog posts rather than the home page.
So, according to this test, WordPress is speedier than Blogger on the mobile devices whereas on desktop, Blogger won with a slight margin.
This test surprised me because even with an affordable shared web hosting, WordPress performed better than Blogger on mobile and on desktop, it came very close to Blogger.
Ease of setup-
Setting up a blog in Blogger is way easier than in WordPress.
Here, all you need is just a Google or Gmail account and nothing else.
With your Google account you can start your Blogger blog in less than five minutes.
Setting up a Blogger blog is very effortless, as here only a handful steps are involved.
First of all, you should sign in to Blogger, then select your blog’s title (name) and address (subdomain or you can also add your custom domain later), select proper theme and then, you are all set.
Starting a WordPress blog requires a little bit more time (around thirty minutes) and some technical knowledge.
First of all, you need to sign up for a web hosting, select an appropriate hosting plan, choose a domain name, complete the hosting registration and finally, install WordPress onto your hosting.
Then, you should install a theme of your choice and all the necessary plugins.
After completing all these steps, you can head over to the WordPress dashboard and start creating blog posts.
So, setting up a Blogger blog requires less time and effort compared to a WordPress one.
Ease of use and Maintenance–
Compared to WordPress, Blogger is very easy to use.
The main reason for this is that there aren’t too many features in Blogger.
Starting a blog in Blogger doesn’t require much technical expertise and even if you are from a non-technical background, you can easily operate Blogger.
Maintaining a Blogger blog from a technical viewpoint is relatively easy, as here you need not think about hosting, updating software, etc.
WordPress is not too difficult to use.
If you are new to WordPress, you can easily learn WordPress within a week and the learning curve is swift.
Here, building a website requires a little technical knowledge.
You should be able to purchase a domain and hosting and integrate them and install WordPress.
Also, you should research for the best theme, required plugins and configurations (like the permalink structure, etc.) for your blog.
Compared to Blogger, WordPress provides you many options and you should invest some time in comprehending them.
Also, you should take care of the maintenance of your WordPress blog by updating the theme, plugins, PHP version, etc.
So, to conclude, using and maintaining a Blogger blog is more simple than that of WordPress.
Design, Features and Flexibility–
For designing your blog, you must either know coding or should use themes.
The design of your blog should be as beautiful and simple as possible as this increases the user engagement level and decreases the bounce rate.
You can easily add new features to your blog with the help of plugins.
There are very few themes available for Blogger and out of them, only a handful look modern and professional.
Additionally, these themes don’t provide many customization options and so, you will find it difficult to fully customize your website.
In order to be able to customize a Blogger theme to a greater extent, you need Cascading Style Sheets (CSS) knowledge and customization skills.
Another drawback is that Blogger doesn’t support any plugin which means that you cannot easily add any extra features to your blog.
Because of this, you should be knowing coding or should copy code from somewhere else to add any new feature to your Blogger blog.
Otherwise, you have to wait and hope that in the future Blogger will get updated and hopefully, some new features will get added to it.
Also, with Blogger you can only make a blog website and other types of websites like forum, membership and ecommerce websites are not possible.
So, the flexibility of a Blogger website is severely limited.
Thousands of themes are available for WordPress.
Here, there is no dearth for the good looking, customizable, modern and professional themes.
There are many places to obtain WordPress themes like-
- WordPress.org theme repository (has 8,135 themes at the time of writing this article).
- Elegant Themes
- Astra Themes
- MOJO Marketplace
- StudioPress, etc.
WordPress also supports many page builders like-
- Thrive Architect
- Beaver Builder
- The Divi Builder
- Page Builder by SiteOrigin
- Visual Composer Website Builder
- Themify Builder, etc.
The goodness doesn’t end here, as there are a huge number of plugins (around 57,918 plugins at the time of writing this article) for WordPress which can do almost every imaginable task.
You can utilize these plugins to perform many important functions like to increase the speed of your blog, take backup of your blog, filter out spam comments, etc.
Also, many features like table of contents, social share buttons, two factor authentication, etc. can be added to your blog with the help of plugins.
Thanks to all these awesomeness of plugins, even a non-coder can take his blog to the next level.
By using the required plugins and theme, you can easily differentiate your WordPress blog from the rest.
WordPress gives you the power to make any website out of it, here you can make websites like-
- Blog or Personal Website
- Business Website
- Job Board
- Government Website
- ecommerce Store
- Online Communities
- Coupon Website
- Auction Websites
- News websites
- Question & Answer Website
- Musicians Website
- Portfolio Websites
- Multilingual Websites
- Knowledge Base Websites
- Podcasting Websites, etc.
You can easily find the specific themes for all these websites.
In WordPress, you can easily integrate payment gateways, file download functionality, etc.
Whatever you think of, you can implement in WordPress.
As already said, WordPress is an open source platform which means that anyone can contribute to it and make it more feature rich.
But as Blogger is a closed platform, you cannot contribute to its development.
All the above mentioned factors make WordPress one of the most flexible platforms in the world.
To conclude, the prowess of themes and plugins make WordPress the winner.
Performing SEO is a must for every blog to get traffic from search engines.
Be it on either Blogger or WordPress, you have to manually do the SEO work.
When you write high quality content and optimize your blog post accordingly, then irrespective of the blog platform, your content has the potential to rank well.
Executing SEO in both Blogger and WordPress is mostly similar but there are slight differences and which I am highlighting below.
Some bloggers think that as Blogger is a Google product, Google favours it more for ranking than WordPress blogs.
But this is not true.
Choosing Blogger as your blogging platform doesn’t guarantee that you will rank higher in Google and this is not at all a ranking factor.
Your Blogger blog posts can also rank high in Google as there are no major SEO issues with using Blogger.
But a minor issue lies with its permalink structure.
In Blogger, there is no way to remove month and year parameters from the permalinks.
This means that even when you update your blog posts and republish them on a newer date, the old month and year parameters present in your blog posts’ permalinks defeats this updation purpose.
Adding schema markup to your site helps you to better rank in Google.
But here, there is no simple way to implement schema markup and the only way is to edit the HTML.
And the same goes with adding jump links.
WordPress by itself is a very SEO friendly blogging platform and the numerous SEO plugins are icing on the cake.
Here, you have several options to choose from various SEO plugins like Rank Math, Yoast SEO, All in One SEO Pack, etc.
These plugins provide you with a solid framework to follow all the important SEO guidelines like internal linking, linking out to helpful external resources, etc.
With the help of Rank Math, you can easily add schema markup in your blog posts.
Also, here you can add jump links to your blog post by using Easy Table of Contents plugin and this is a very effortless task.
The major SEO advantage of WordPress over Blogger is that, here there are many permalink structures available and you are not forced with permalinks containing month and year parameters.
So, to conclude WordPress has a slight SEO advantage over Blogger.
Ah, this is the most important factor to consider.
It is an undeniable fact that your blog is your business and you work hard to grow and maintain it.
So, complete ownership of your blog gives you peace of mind.
You don’t own your Blogger blog but Google does.
If you violate any of their terms and policies, Google has every right to delete your content or blog even without giving you any notice.
If this happens, then you will be left only with two options, contacting their support or posting on forums and even then, you can’t be hundred percent sure that your blog will be restored.
Nobody likes to see their years of hard work get vanished (deleted).
Another thing to worry is that in future they could shut down this service as they did with Google+, Orkut, Google Reader, etc.
In July 2020, Blogger forgot to renew its blogspot.in domain and because of this many Blogger blogs in India went offline.
You are the sole owner of your self-hosted WordPress blog.
As you enjoy the full ownership of your blog, you can customize it and operate it according to your requirements.
Here, you are free to set your own rules and nobody can shut down your website because you are not complying to their rules.
Google can utmost deindex your blog but can’t delete your blog and its content.
This is one of the biggest pros of starting a blog with WordPress.
If by chance, you don’t like your hosting provider then, you can always migrate to another hosting provider.
As there is a huge global community involved in WordPress, a single company or individual cannot shut down WordPress.
But this is not the case with Blogger.
Security is the most important factor and you should take all steps to ensure that you are securing your blog to the highest level possible.
A Blogger blog is very secure because here the server is managed by Google itself.
Also, you will get a free SSL certificate for your blog.
So, all you need to do to secure your blog is to protect your Google password.
WordPress is also a secure platform but here you should work a little to make sure that your website is as secure as possible.
Some people think that WordPress is a vulnerable platform, but this is not right as the security of a WordPress website gets compromised mostly due to the laxity of its webmaster.
To keep your website in good health, you should choose a good hosting provider, theme, plugins and take regular backups of your website.
Backups help you to easily restore your blog in case some unfortunate incidents occur.
You should also ensure that your WordPress version, themes and plugins are up to date.
Also, you should change your WordPress login URL.
So, to conclude, maintaining the security of a Blogger blog is more easier than that of a WordPress one.
Your earning capability depends more on your content and strategies rather than the blogging platform.
Whether you choose Blogger or WordPress, you can earn through affiliate marketing or Google AdSense or both.
But there are some minor differences between these blog platforms which I am going to highlight in this section.
Here, you can get Google AdSense approval and earn money.
As both Blogger and AdSense are Google’s products, AdSense is integrated into Blogger.
In the left panel of the Blogger dashboard , you can click on earnings and here, you will be instructed to connect your blog with Google AdSense.
But this doesn’t mean that you will definitely get approved into Google AdSense.
Only after writing high quality unique posts, you should apply for Google AdSense.
Here, you can only apply for Google AdSense and not for other ad networks.
Additionally, you can also add affiliate links in your blog and earn from affiliate marketing.
A WordPress blog has a higher earning potential than a Blogger blog.
Here, you have the freedom to display ads from multiple advertising networks like Google AdSense, Media.net, Propeller Ads, etc.
Affiliate marketing in WordPress is very easy compared to that on Blogger.
As in WordPress, you can benefit from a wide range of affiliate plugins.
With the help of WordPress, you can set up your own ecommerce website, auction website, membership website, etc. and earn.
So, to conclude there are more avenues to earn from a WordPress blog than a Blogger one.
Having a community and support system to answer all your queries and provide assistance is a must.
Whenever you face any issue with Blogger, you can post in the Blogger Community.
The Blogger Help Community has a decent collection and categories of many helpful posts which you can refer to.
WordPress has also a decent support.
The WordPress Support provides you comprehensive resources to getting started, installing WordPress, customizing and maintaining it.
WordPress also has several forums for fixing WordPress, developing with WordPress, themes, plugins, etc.
The support and resources for WordPress is great because 35% of all websites in the world use WordPress.
But with each passing year, the popularity of Blogger is decreasing.
As so many people and businesses use WordPress, its community is very huge and they regularly organize events by the name, WordCamps.
So, to conclude the support and community of WordPress is very huge and active compared to Blogger.
Automating some of your blogging tasks takes the pressure off your shoulders and this will give you more time to focus on the things which you can do the best.
Unfortunately, here the scope of automating tasks is very less.
You have to manually do all the tasks like backing up your blog, sharing them on social media, etc.
Thankfully, in WordPress there are many plugins by which you can automate many tasks.
Here, some of the things which you can automate are as follows-
- Filter out spam comments
- Compress images
- Perform image SEO
- Backup your website
- Share posts on social media, etc.
So, to conclude, running a WordPress blog is less taxing than a Blogger blog because of the automation goodness.
In this segment, I will cover the recognition aspect, that is which platform gives you a better recognition as a blogger.
Although your reputation mainly depends on your content and its quality, the blogging platform you choose also plays a small role in it.
Unfortunately, in the professional blogging network or community, the Blogger blogs are not well recognised.
The main reason for this is that there are many spam blogs being run on Blogger.
As creating blogs with Blogger is free, many spammers exploit this to create spammy blogs and backlinks.
Also there is an opinion that serious bloggers won’t mind investing in their blog and they don’t blog on Blogger.
Although there are some good blogs hosted in Blogger, many bloggers believe that serious bloggers don’t choose or continue on the free Blogger platform.
WordPress blogs are well-recognised by the blogging community.
Many bloggers believe that this is a professional blogging platform.
Also, there is a popular belief that when you start your blog on WordPress by investing your money, you are serious with your work.
But you should remember that either you blog on Blogger or WordPress, you will definitely get recognition when your content is great and helpful.
If you want to start a hobby blog and blog or write only for passion, then you can select Blogger.
You can also choose this option if you don’t have sufficient technical knowledge or if you are less tech savvy to go with WordPress.
If you can’t invest in buying a hosting, then also Blogger can be a good option.
If you are new to blogging and want to get an idea of blogging and know how to write posts, perform SEO but don’t want to invest any money in your blog, then you can choose Blogger.
And in the later phase, you can always migrate to WordPress.
Some bloggers start with Blogger and after a few months, they realize the limitations of this platform.
So, they try to shift to WordPress.
But shifting to WordPress is a little technical and time consuming process.
So, if you don’t want to face all these things, it will be better to start with WordPress itself.
The one and only benefit of starting a blog with Blogger is that it is free.
Somewhere before 2010 Blogger was a very popular and sought after blogging platform.
But from 2013, WordPress emerged as the most popular CMS in the world.
And the dominance of WordPress continues till date.
If your objective is to become a professional blogger and make blogging your full-time profession, then without any second thought you should pick WordPress.
This should be your choice when you aim to scale up your blog into a business.
Even if you don’t know anything about WordPress, I would recommend you to spend some time learning this amazing platform and getting started here.
Learning WordPress is not at all a rocket-science, everyone can learn about this platform within a single week.
If you are an experienced blogger and know how things work, then WordPress is your best choice.
WordPress is the choice of many popular and well-established businesses like-
- The Walt Disney Company
- Bloomberg Professional
- Dassault Aviation
- Sony Music
- The New York Times
- TechCrunch, etc.
In this section, I will share with you my personal experience with Blogger and the reasons for shifting to WordPress.
My very first blog, Youth Motivator, was started in May 2019 in Blogger.
Initially, for the first few months, I used the free .blogspot subdomain.
Then, I realized that having a custom domain is a must for a blog.
So, I purchased a .com domain and continued with Blogger.
I had no issues with Blogger and was solely focused on publishing content.
After publishing around 80 articles unfortunately, some issues started to crop up.
Home page issue-
The first problem was that only a single blog post was displayed on the main (home) page even when I set the maximum posts to be shown on the main page to seven.
This means that for seeing my other blog posts, readers had to click on the more posts button and not many users were clicking on it.
This means that the users were finding it difficult to see more of my blog posts and so, they weren’t reading them.
As already said, there are not many beautiful and modern themes available for Blogger.
I was using the Notable theme provided by Blogger and had no issues with its appearance, as it was looking modern and had material design.
But all the other Blogger themes like Travel, Ethereal, Watermark, Awesome Inc., Picture Window, Dynamic Views, Simple, Emporio, Contempo, etc. are severely outdated.
It seems that now they have included another good looking theme by the name, Essential.
I decided to change the theme of my website hoping that it would solve the home page issue.
And so, I tried a free third party Blogger theme.
It was looking great on my desktop and after customizing it for around an hour I realized that it was not at all mobile friendly and also I noticed some bugs in it.
I also tried a few other third party Blogger themes but none of them were perfect.
Then, I returned to the Notable theme.
But my problems didn’t end here, as my Google AdSense ad code was not getting saved in the HTML of this theme.
So, I had to struggle for around three hours to be able to save it.
I also gave feedback to the Blogger regarding this issue and hoped that this issue will get resolved.
After a week, I tried another third party theme but as usual it was also riddled with bugs.
So, as usual I returned to using Notable theme.
But once again, I faced the similar issue of my Google AdSense ad code not getting saved.
Then, I have to devote several hours to finding a workaround.
Also, I was not happy with Blogger displaying date and year parameters in the permalinks and there was no way to remove them.
Even now Blogger provides no option to remove these parameters.
Shifting to WordPress-
All these issues forced me to shift to a self-hosted WordPress platform and around February 2020 I made the shift.
And the great news is that until now I faced no issues with WordPress.
Everything is working fine here and I am very impressed with WordPress.
I hope that you pondered all the above mentioned points before selecting the right blogging platform for your blog.
Which blogging platform are you using right now and are you happy with it?
Or which platform are you going to select to start your blog?
Please tell me in the comment section below.
Please appreciate my work by sharing this article.