Are you planning to start your online career but confused between the two most popular options i.e., starting a blog versus a YouTube channel?
Then, you should definitely read this blog post as this article does a very good job of clearing all your doubts.
This blog post is also a must read for all the bloggers who are thinking of starting a YouTube channel and YouTubers thinking of starting a blog.
This exhaustive comparison of blogging with YouTubing helps you to make the best decision.
For producing high quality YouTube videos, you need a decent video camera (usually a DSLR) and this can be quite expensive.
And for editing your videos you need a high-end PC with sufficient RAM.
As editing is an intensive task, you cannot do it properly with a budget computer.
Additionally, you also need to spend money on other things like mic, lights, camera lenses, tripod and a studio (with sound proofing if necessary).
All these things are necessary to create great quality videos.
But the good thing is that you need not invest in all these things in the beginning itself.
Initially, you can start with your smartphone to make videos and after earning money from those videos, you can reinvest that for purchasing other equipment.
Thankfully, nowadays, most of the smartphones come with decent cameras.
And as these smartphones have powerful processors, you can edit videos with them.
So, it helps you to remember that although you need not invest huge money in the beginning, you should do so in the later phase.
Compared to YouTubing, blogging doesn’t require too much equipment.
Additionally, you should also invest in purchasing a hosting plan and a domain name for your blog.
Thankfully, both of them are affordable.
A decent WordPress hosting costs around $4 per month whereas a domain costs nearly $10 per year.
So, to conclude starting a blog is cheaper than a YouTube channel.
How much hard work should you put into?
To be honest, you should work hard both for growing a blog or a YouTube channel.
But there are some differences in the amount and kind of work that you should put into a blog and a YouTube channel.
When you start a new blog, you should be prepared to do a lot of hard work.
You should relentlessly work for a period of around six months to one year to learn about blogging, properly set up your blog, research about the topics for your blog posts and publish blog posts.
Later, if you succeed in getting decent traffic to your blog from search engines then, you can relax a bit because organic traffic doesn’t disappear even if you don’t work on your blog for a few days.
In contrast to a blog, you should be more consistent on your YouTube channel.
If you are inconsistent with your YouTube channel, then your traffic and views on your videos might slowly dwindle.
Comparatively, if your blog posts are ranking on the top positions of Google, then you will be getting visitors to your blog for a long period of time.
Also, you can update your blog posts accordingly to maintain your rankings and updating blog posts is not a very difficult task.
When you perform major updates on your old blog posts, you can easily re-publish them on a newer date.
By doing this, you will improve rankings and get new visitors to your updated blog posts.
But updating old videos on YouTube is very difficult, here you can only alter the title and thumbnail of your videos but not the actual video.
Simply put, in the long run, a blog is more passive and less demanding than a YouTube channel.
So, eventually you would be putting in a lot of hard work on your YouTube channel than on your blog.
As there is so much to learn and implement in blogging, this can be very time consuming.
Initially, you should devote your time to set up your blog with all the required settings, themes, plugins, etc.
Then, you have to research and write in-depth, epic blog posts and design images for them.
Later, you need to edit and properly structure it and also promote it.
You might also need to integrate email collection into your blog.
Your work doesn’t end here, as you might also plan to collaborate with other bloggers and influencers in your niche, learn about new tools and software, etc.
Because achieving success with a blog takes a long time, you might be devoting most of your time and energy to improve your blog and content in order to achieve success as early as possible.
All these steps are time consuming.
A time management tip-
If you have chunks of free time available throughout the week, you could utilise it for writing blog posts.
You could plan to write a few hundred or thousand words per day.
Generally, producing a YouTube video takes less time than writing a blog post.
In YouTubing, you will be spending most of your time editing your videos and producing thumbnails for them rather than shooting videos themselves.
Usually, the videos in which you just speak and share your opinions consumes far less time than tutorial type videos.
A time management tip-
If you have large chunks of free time available, then you could plan to shoot many videos in one sitting.
This will help you to create the videos required for a week or a month in one day.
Later, you can edit your videos.
This will aid in time management, as you need not spend time daily in setting up your studio and getting prepared to create videos.
But one exception to this is daily vlogs (video blogs or video logs).
Time required for ranking-
Ranking blog posts takes more time than ranking YouTube videos.
The main reason for this is search engine optimization for YouTube yields results quicker than that for Google.
If you create a new blog or website today, it will take a long time to rank your blog posts on search engines like Google, Bing, etc.
Here, you could expect some results after six months of starting a new blog and you will notice some good results only after a year.
In majority of the cases, you cannot expect results before the above mentioned time frame even if you create high quality blog posts and perfectly optimise them.
But it is important to remember that this time frame depends on the competitiveness of your industry.
Ranking YouTube videos takes less time than ranking blog posts.
Here, you can expect good results usually after the first six or seven months of starting a YouTube channel.
Also, if your YouTube video performs well on the first couple of days, then you can expect it to perform well for a long time.
If today, you create a new YouTube channel and a blog, you will get more initial traffic to your YouTube channel than to your blog.
Also, ranking on YouTube is easier compared to that on Google.
Here, even if you are a new YouTuber, YouTube sometimes ranks your videos alongside the videos of the more established YouTubers.
As blogs and YouTube channels are different platforms, there are discrepancies between them in ranking factors.
Here, your rankings on search engines depends on numerous factors like-
- Security of your website
- On-page and off-page SEO
- Domain age and authority
- Mobile friendliness
- Page speed
- Length of your blog post
- Click-through rate, dwell time, bounce rate, etc.
Here, the success of your videos depends on several factors like-
- Subscriptions to your channel
- Engagement (the number of likes, dislikes, shares and comments you receive and the time a user spends on YouTube because of your videos).
- Quality of your videos (the more, the better).
- Watch time.
- Thumbnail, tags, description, etc.
The amount of work required to generate traffic-
You have to put a lot of work in your blog to generate all your traffic.
In order to generate traffic from search engines, you should do a lot of keyword and competitor research.
And then, create much better content than your competition.
So, you have to work hard to get organic traffic from Google.
If you are planning to get traffic from social media, nowadays, it has become even more difficult.
The organic reach of many social media has drastically reduced and in most of the cases, you can expect traffic from social media only by running ads.
For YouTube channel-
Getting views for your videos on YouTube is a lot easier.
Here, YouTube algorithm helps you by promoting (suggesting) your videos.
YouTube suggests your videos and channels to the people who might be interested in the topics you cover.
So, you have to do a lot less work in promoting your videos.
But in case of blogging, there is no such algorithm which promotes your blog posts.
As YouTube is the world’s second largest search engine, it receives a lot of traffic and so, your videos have a lot of potential to get views.
To conclude, you should work harder on your blog to generate traffic than on your YouTube channel.
There are many ways and opportunities to earn money both with a blog and a YouTube channel.
Some of the most popular ways are advertisements, sponsorships, affiliate programs, selling digital products like ebooks or online courses, etc.
Here, I will compare the earning potential of a blog with a YouTube channel on the basis of Google AdSense, as this is the most popular way of monetisting either a blog or a YouTube channel.
It is important to remember that your earnings with an ad network depends on numerous factors like your niche, audience, etc.
Of a YouTube channel-
It is generally seen that a YouTube channel focusing on niches like technology, education, etc. earns more than that focusing on niches like entertainment, etc.
An important thing to be noted here is that the entertaining YouTube videos tend to get viral more often, so they also have a decent earning potential.
In YouTube, you are only allowed to display Google AdSense ads and ads of other ad networks are not allowed.
Of a blog-
The comparison of the earning potential of a blog with a YouTube channel is not straightforward as it mainly depends on the audience.
Generally, a blog with an audience from developing countries like India tends to earn more with Google AdSense than a YouTube channel with similar audience.
In this case, a blog earns around three to five times more money with ads than a YouTube channel with similar views.
But if your YouTube channel attracts viewers from developed countries like America, England, etc. then it has the potential to earn more with ads than a blog.
Because in these countries AdSense pays you a higher CPM (cost per mille or thousand impressions) for your YouTube channel than for your blog.
So, in this case to make any significant money through your blog, you need to get hundreds of thousands of page views.
But in a blog, you can also display custom ads and the ads of other ad networks like Media.net, PropellerAds, etc.
For blogs AdSense gives publishers a revenue share of 68% but for YouTube this is only 55%.
In my opinion, the main reason for this difference is maintaining a website incurs costs for hosting and domain but YouTube gives YouTubers free hosting of their videos on its platform.
Generally, hosting videos is expensive but YouTube provides it for free.
You can easily insert affiliate links within your blog posts but this is not possible in YouTube videos.
In YouTube, you are allowed to insert links in the description area.
Initially, many YouTubers make money from ads, sponsored content and later, they also make money by selling digital products or merch (merchandise).
For example, Linus Tech Tips YouTube channel earns money from many sources like ads, sponsorships and selling their merchandise.
Also, you could reroute the traffic you receive to your YouTube channel to blog or other social media profiles like Instagram, etc. and also generate income from there.
To wind up, your earning potential depends mainly on two factors, your niche and audience.
Also, there are more revenue streams for a blog than to a YouTube channel.
Differences in evaluating engagement-
In order to become a successful blogger or YouTuber, you should ensure that users are engaging with your blog or YouTube channel in a positive way.
But there are some differences in how Google and YouTube measures the users’ engagements.
Here, Google measures engagement by measuring various factors like how many clicks your blog post receives (CTR) and how much time visitors spend on your website (dwell time) and how many pages they visit on your blog.
All the above metrics should be as good as possible.
If visitors visit your blog post and immediately bounce back and click other results in SERP(Search engine results page), then it (pogo sticking) is not good for your blog.
Here, unlike Google, if people watch others videos after watching your video, then it will not negatively affect you.
Moreover, you will be rewarded for increasing engagement of users in YouTube.
To be frank, you need authority both on a blog and a YouTube channel to do well but there are some differences between the type of authority required.
For a blog-
In blogging, Google prefers to rank authoritative websites over new websites.
In fact, Google has released an E-A-T (Expertise, Authoritativeness, Trustworthiness) update focusing on authoritativeness of websites.
So, you need to work on building your authority with Google, the world’s biggest search engine.
To build authority, you need to publish epic content.
When you publish great content, Google will give you a chance to rank on the top of the search engine results page.
When you start ranking highly, more websites will link out to you and this will help you to maintain and stabilise your rankings.
Like this, you build your blog’s authority with Google.
Once you start ranking for a specific keyword, you will observe that you will also rank for many similar keywords.
This indicates that Google is considering your blog as an authority in your niche.
For a YouTube channel-
For ranking well in YouTube, similar to a blog, you should create high quality, engaging content.
But the difference here is that your authority on YouTube varies every month.
As mentioned earlier, for your blog posts, you rank well on Google as you keep on gaining backlinks from other websites.
But this is not possible with YouTube, as YouTube does not consider backlinks as a ranking factor.
So, maintaining or improving authority of videos on YouTube is a much arduous task compared to blog posts on Google.
Ownership and control-
As both a blog and YouTube channel are businesses, ownership and control are the most important factors to consider.
If you prefer WordPress.org as your content management system (CMS) and host it somewhere else, then you are the sole owner of your blog.
Here, even if your content resides on some third party hosting provider, you completely own your blog’s content.
This is the major advantage of owning a blog.
This gives you the freedom to explore many business opportunities and one day, you can even sell your blogs.
In 2020, Income School sold most of its websites like Camper Report, Embora Pets, etc. for huge profits.
This process of starting a blog, working on it and later selling them for a profit is known as blog flipping.
Also, in blogging, you can easily collect the emails of your readers and send them newsletters whenever you publish a new blog post.
So, you can control your communication with your readers.
Although you completely own your YouTube videos and can use them for any purpose, you don’t actually own your YouTube channel.
A good thing is that YouTube provides you an option to download your YouTube videos and you can use your videos as you like and upload them to other platforms.
As you host your videos on YouTube and as YouTube is not yours, you cannot exert full control over your videos, channel and subscribers.
So, there is always a little fear that something bad can happen to your channel and you could lose all your hard work and income.
Google or YouTube has the full rights to shut down your YouTube channel.
This could happen because of some accident or when you violate the terms and conditions of YouTube or post copyright content.
This is the most prominent disadvantage of owning a YouTube channel.
So, to be on the safe side, you should always follow the terms and conditions of YouTube and also, connect with your audience on other social media like Instagram, Facebook, etc.
When you are connected with your audience on more than one platform then, even if something happens to your YouTube channel, you could quickly recoup.
Another con of YouTube is that here you cannot easily collect the emails of your viewers.
Also, when you publish a new video, YouTube doesn’t send notifications to all your subscribers.
But when you own a blog, you can instantly send emails to all your subscribers.
So, to sum it up, you completely own your blog and control it but not YouTube channel.
The ease of creating a brand-
If your primary goal is to create a brand for yourself or your business, then starting a blog would be more beneficial than starting a YouTube channel.
Branding a website or blog is much easier than a YouTube channel.
If you start a blog, you can get backlinks from many other websites or brands and this greatly helps in establishing your brand and attracting customers.
But this is not possible with a YouTube channel.
Also, as a website or blog is more flexible than a YouTube channel, brands can easily add their brand specific features to their websites.
This is the main reason why many businesses in the world have a website with a blog instead of a YouTube channel.
Ease of scaling up-
Scaling up a blog is very easy.
You can even open multiple blogs and become a serial entrepreneur.
Initially, he started with ShoutMeLoud and later he started a professional blog network by the name ShoutDreams through which he is running several blogs like ShoutMeHindi, CoinSutra, WPSutra, ShoutMeTech, WPHostingDiscount, etc.
In blogging, it is possible to assign different tasks to the team members and get the most work done in the least amount of time.
Here, you can outsource many things like writing, proofreading, website designing, graphic designing, SEO, etc at affordable rates through websites like Upwork, Fiverr, etc.
Also, you can be less active on your blogs and this allows you to spend your time on multiple blogs.
Scaling up a YouTube channel is very difficult.
Here, you cannot outsource many tasks, so you should do them all by yourself.
Your audience will be habituated to see your face and listen to your voice in your videos and if you outsource this work of producing videos, then your audience might not like it.
Here, even if you hire a team, you will be the one doing most of the work like preparing scripts for your videos and producing the videos.
Your team can only help you in setting up your studio, editing and post production of your videos and sharing them.
Even if you want to start multiple YouTube channels, you cannot do so because of a shortage of time.
Here, as you should be active on your channel, you cannot spend your time on your other YouTube channels.
So, to conclude, scaling up a blog is much easier than a YouTube channel.
If you live in an area where the internet speed is not great or if you cannot afford high speed internet connection, then blogging is your best choice.
As for blogging, you don’t need a high speed internet connection.
Here, you can research even with slow internet and as the file size of blog posts are usually very small (in kilobytes or megabytes), you can easily publish them.
Normally, the good quality video files will be of huge size (usually in gigabytes).
So, for YouTubing, you need a high speed internet connection in order to upload your videos onto YouTube.
Chances of going viral-
YouTube videos have a higher chance of going viral than blog posts.
The main reason for this is that YouTube has a trending platform and also its algorithm plays a significant role in promoting videos but blogging has no similar platform.
From where you can expect visitors?
For a blog, you can expect SEO to bring in you the most number of visitors.
Usually, you can expect most of your readers to visit your blog through Google followed by other sources like push notification subscribers, email subscribers, social media, etc.
For a YouTube channel, you can expect most of your views from suggested videos followed by notifications, subscribers, YouTube SEO, etc.
If your video gets listed on the trending feed of YouTube, then you can expect your YouTube channel to explode in terms of views.
There are more avenues of people discovering your videos on YouTube compared to your blog posts on Google.
You should perform research about your competition and determine where your competitors are more aggressive.
If your competitors are more aggressive on YouTube, then it will be much more difficult for you to compete with them on YouTube.
In this case, you could start a blog and vice versa.
As there are far more number of blogs than YouTube channels, blogging is very competitive than YouTubing.
When you start a brand new blog, you compete with millions of blogs out there.
So, it is advised to target a single niche and publish genuine content on your blog.
You should also differentiate your blog from the rest.
Only by following all the above steps you can hope to become successful in blogging.
YouTubing is also fairly competitive but not to the extent of blogging.
To gain good views on YouTube, you should create high quality engaging videos with great looking thumbnails.
In YouTube, to get a thousand views on one of your videos you have to do a lot less work than to get thousand page views on one of your blog posts.
This showcases the competitiveness of blogging.
Distinctiveness and personal connection-
In simple words, blogs are not very personal and it is difficult for a blogger to strike a personal connection with his readers.
As there are a gazillion number of blogs on the internet, a blogger finds it difficult to distinguish his blog from the rest.
The problem with running a blog is that many people will visit your blog and obtain the required information but they rarely think of checking the profile of the blogger who helped them by doing all the research and presented them with required information.
Majority of the people don’t stop to check similar articles which might interest them and also they will never visit your blog again once their needs get fulfilled.
When you work to differentiate your blog from other blogs, you will attract more readers and repeat visitors to your blog who will be interested in knowing your story.
And by doing this, your blog visitors will recognise, like and trust you.
In order to effectively connect with your readers, you have to make your blog personal by using custom images, themes, colours, etc.
In short, differentiation can be your best marketing strategy for your blog.
When you run a YouTube channel, it will be a lot easier for you to build a strong connection with your audience.
The main reason for this is that here people can see your face and hear your voice, so they will easily trust you.
Your audience will feel a human touch in your videos and will get attracted to your unique personality and ideas.
So, they will be more eager to know you and watch your other videos.
If they like your content, they will readily share it and subscribe to your channel.
As every human being possesses a unique persona, you can easily differentiate your YouTube channel.
A YouTube channel allows you to quickly build an audience and establish a connection with them.
Because of this, your audience is more likely to buy your products or services.
Also communicating through a YouTube channel is a little bit easier than through a blog.
In your videos you can be just yourself and speak your mind out but in blogs, you have to make sure that your audience understands your way of writing and your grammar is perfect.
Which one is less complicated?
YouTubing is less complicated than blogging.
The process of YouTubing is relatively simple compared to blogging.
In YouTubing, all you need to do is to shoot a video, edit it if necessary and upload it.
And add a thumbnail, title and some tags to it.
The process of blogging is somewhat more technical than YouTubing.
Here, you should learn how to purchase a domain and hosting and connect both of them.
You should also know how to submit your blog posts to different search engines.
Also, Google SEO is more complicated than YouTube SEO.
In Google SEO, you need to consider many factors like on-page SEO, off-page SEO, backlinks, etc.
Which one should you choose?
You should consider all the above mentioned points to decide which would be the best option for you.
As both blogging and YouTubing are good options, you could choose either one of them.
You should perform some research about your audience and decide where they are present.
If your target audience spends most of their time reading blogs, then starting a blog will be a good option.
Similarly, if your target audience is present on YouTube or if they love watching videos, then you should start a YouTube channel.
For this, you could just research about your niche in Google, if Google shows videos above blog posts, it means that your audience are more inclined towards watching videos.
But if blog posts show up before videos, it means that your audience love reading.
You should select the right platform which will help you to accomplish your goals swiftly.
Some people opine that blogging is dead or is going to die but it is a complete myth.
People have been reading for many generations and will also read for many generations to come.
Many people prefer to read blogs to understand complex topics and strategies.
In blog posts, it’s easy to skim due to the presence of subheadings and table of contents and get the required information quickly.
So, the scope of blogging is very huge for many years to come.
YouTubing is also a good career choice, as people also love to watch videos.
The most important thing is to start your online career and not waste too much time in deciding between blogging and YouTubing.
Both blogging and YouTubing are ripe with opportunities, so you wouldn’t go wrong if you choose either one of them.
If you are thinking about starting both of them at the same time, then it would not be a good idea.
Because as both a blog and YouTube channel require a lot of time and energy, you would find it very difficult to manage and grow them at the same time.
After achieving some success in either one of them you can always start the other one.
When should you start a blog?
If you love to write or are interested in learning to write, then starting a blog is your best option.
Also, blogging can be a good option if you don’t want to reveal your identity too much or are uncomfortable with putting your face on camera.
You could start a blog even if you are not a professional writer.
Here, you should be able to blog in a conversational style and not in a strict formal way.
To become a successful blogger, you should love writing and learn how to improve your writing skill and should be able to efficiently share your thoughts through written words.
You should feel comfortable to share your articles with the world and be open to any criticisms you may receive.
In your niche, if you could convey your message better through writing, then you should choose blogging.
As already discussed, noticing results in blogging can take a while.
So, if you are patient and ready to wait for a long period of time (most probably for a year or year and half).
And if you are prepared to persistently work even when you don’t see any results (probably for around six months), then you could choose blogging.
When should you start a YouTube channel?
If you love to create videos or are prepared to learn to produce videos, then starting a YouTube channel is the right choice for you.
If you could speak confidently on a camera, then it’s very good.
If you want to gain traffic quickly, then you should prefer YouTubing.
Here, possessing filmmaking skills definitely helps.
In your niche, if you could explain better with videos, then starting a YouTube channel is a good option.
In order to become a successful YouTuber, you should learn about lighting, camerawork, sound, storytelling through videos, promoting videos, etc.
Much like blogging, here also, good writing skills will help you to become successful.
This will help you to write captivating titles and descriptions for your videos.
So, these are the major differences between blogging and vlogging.
I hope that this article cleared all your doubts and helped you to choose the best platform.
So, what’s your decision, would you start a blog or a YouTube channel?
Don’t forget to share your thoughts in the comments.
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