If you are confused between starting a blog or a website or are interested to know the differences between them, then this article is a must read.
Even though blogs and websites share many similarities, both of them are different.
After reading this article, you will never get confused between a blog and a website.
A website is a group of web pages which is identified and accessed by a domain name.
Some of the famous websites are wikipedia.org, google.com, etc.
A blog is a regularly updated website consisting of blog posts or blog articles written in a conversational style which are presented in a reverse chronological order.
Some of the famous blogs are Huffington Post, Business Insider, TechCrunch, ShoutMeLoud, etc.
All blogs are technically websites but all websites are not blogs.
You can use WordPress, the most popular content management system in the world to easily create blogs, websites and their hybrids.
Types of websites-
Generally, there are three types of websites present on the internet.
- A blog website
- A website with a blog
- A website without a blog
A blog website-
A blog website can simply be referred to as a blog.
Usually, the main focus of a blog website is only to publish blog posts.
A good example for this is my blog, Neat Blogging.
Here, my only focus is to publish informative blog posts.
A website with a blog-
Many websites have a blog section in them.
The main focus of these websites is their tools and/or services rather than their blog.
For example, if you visit SEMrush, you will find that they focus on their marketing tool kit rather than on their blog.
Accordingly, they have positioned their Marketing Toolkit in the most prominent top section of their website.
Whereas the SEMrush Blog link is placed at the end of the page.
A website without a blog-
Some websites don’t have a blog.
For example, if you visit a calculator website like calculator.com, you will notice that their main focus is on providing a calculator tool and they don’t have a blog.
In this section, I will elaborate all the differences between a website and a blog.
Display of content-
The blog posts on a blog will be displayed in a reverse chronological order.
This means that the blog posts which are recently published will occupy the top section of the blog whereas the old blog posts get pushed down.
This aids the readers to find the latest blog posts.
On a blog you can notice this by observing that the blog posts published on newer dates appear first followed by the blog posts published on the older dates.
Even when some blogs don’t display dates on their blog posts or only display the last updated or modified dates, their blog posts are also presented in a reverse chronological order.
Blogs in addition to blog posts also contain some pages.
Blog posts are authored, that is blog posts display the name of the author(s) but pages don’t.
Also, blog posts can be arranged by categories and tags but this is not possible for pages.
A website consists of pages and not blog posts.
And these pages don’t contain dates, so they are not organized in a chronological order.
Frequency of updation-
As the main content of a blog are its blog posts, a blog will regularly be updated by adding new blog posts or updating the existing blog posts.
The frequency of updation of a blog can range from daily, weekly to monthly.
So, a blog will always be up-to-date and both people and search engines love this feature.
Websites are generally static in nature and their frequency of updation is very low.
Businesses only update their websites if they launch any new products or update their existing products or change their address or phone numbers, etc.
As blogs contain numerous blog posts, they are usually bigger in size.
Initially, blogs have only a few blog posts but with the passage of time they grow bigger and bigger.
You will be surprised to know that some blogs like ShoutMeLoud contain thousands of blog posts.
Compared to blogs, websites have very few numbers of pages, so they are smaller in size.
Also, with the passage of time, not many pages will get added to the websites.
Both websites and blogs have the potential to attract huge traffic to them but generally, blogs attract more traffic than websites.
As blogs will have many blog posts ranging from a few hundred to thousands, they will target a multitude of keywords and attract huge free traffic from search engines.
A popular website can also get high traffic to it.
For example, Amazon.com attracts billions of traffic per month.
So, for a website to get huge traffic it has to offer products which are in demand and/or provide popular tools or services.
But most general websites don’t have the required amount of content or products to attract great traffic.
When you integrate a blog with your website and perform SEO for your blog and rank it, both your blog and website will rank higher in the search engines.
People love reading informative blog posts and if they like the content, they will comment on it, share it and subscribe to your blog.
They will frequently visit your blog to read your other blog posts.
Blog posts also have the potential to go viral and gain huge traffic.
Through the comment section of your blog, you can interact with your audience and vice versa, that is a blog is a two-way communication channel.
A blog helps you to build relationships with your readers.
Websites have less interactability compared to a blog.
Websites don’t have a comment section and this makes them a one-way communication channel.
You don’t frequently visit a website as you know that here, you will not find new content on a regular basis.
After visiting the website of a business and knowing about them, there is no need to repeatedly visit their website.
Building relationships with your website visitors is difficult.
So to conclude, blogs are more engaging than websites.
The main purpose of a blog is to educate the readers.
A blog can inform, educate, entertain or persuade a reader and answer their queries and solve their problems.
Many companies use blogs as a part of their content marketing strategy.
By publishing blog posts, they will promote their products or services.
The main motive of a website is to showcase and sell its products, services, etc, that is websites are transactional in nature.
A website only provides a basic overview of its products or services but does not completely educate the visitors like a blog.
The website visitors who are already familiar with the brand, will be more likely to make purchases but others will be left out.
But a blog will help in familiarizing a brand to the visitors and encourage them to make a purchase.
A blog allows you to effectively promote your business.
Everytime you publish a blog post, you can share it through various channels like social media, email, etc. and promote your business.
Unfortunately, a static website doesn’t have an edge in this aspect.
With a static website, you don’t have enough content to share with your audience and promote your audience.
Tone of content-
Generally, the blog posts have a very conversational style of writing.
And this is the main reason why the majority of the people get connected to blogs.
The content of websites will be usually in a very formal style.
You can earn both from a website and a blog but these online assets make money in different ways.
Both blogs and websites are very profitable.
A blog can earn from various sources like by displaying ads, promoting affiliate products or its own products through its blog posts.
If you intend to do affiliate marketing, then starting a blog will be the right decision.
You can write many blog posts covering various affiliate products.
Usually, blogs provide good conversion rates.
Websites providing tools like calculators, etc. can also earn money from advertisements.
Here, performing affiliate marketing is almost impossible because you cannot promote affiliate products on your website without blog posts and users also don’t like a website riddled with affiliate links.
A static website is more passive than a blog.
You should regularly research, write and share blog posts every week.
Once you set up your static website, there is no more work to be done on it.
You can relax and enjoy the fruits of your work for many years.
How to identify a blog?
If you visit a website and are wondering if it is a blog, then this section will quickly help you to identify a blog.
You can identify a blog, if it has-
- Blog posts presented in a reverse chronological order.
- Posts containing publication or updation dates and author names.
- Posts divided between categories or subcategories. For example, in this blog, I have divided posts by creating two categories- Blogging and Success stories.
- Posts containing tags, not all blogs utilize tags. I too don’t use them.
- A comment section below the posts or articles but nowadays, not all blogs have a comment section.
- Only posts on visiting its home page.
A powerful strategy-
Initially, blogs started off as being personal and people utilized them as online diaries.
The term blog is derived from web log or Weblog.
They were not commercialized.
The blogs started to explode with traffic and this made the businesses all over the world to notice blogs.
Soon, many businesses realized the potential of blogging, that is content marketing in growing their businesses.
A business with a blog will attract a huge audience, gain their trust, form a community, market products and services to them and ultimately reap huge benefits.
So, if you have a business website, you should definitely consider blogging.
Apart from helping businesses, blogs can also help individuals, organizations, etc.
Which is better?
This entirely depends on your needs and skills.
Build a blog-
If you are planning to start an online business but don’t have a team and are a solopreneur, then starting a blog will be the best option.
If you can write regularly and understand the needs of your readers and produce content accordingly, then you should become a blogger.
Build a website-
If you despise writing and don’t like to regularly publish content, then blogging is not for you.
If you possess or are willing to learn web development and programming skills, then you can start websites.
It is common for many small businesses to have a website and not a blog.
You can also start ecommerce websites to sell your products and services.
You don’t even require coding knowledge to start an ecommerce store thanks to the powerful WordPress plugins like WooCommerce, BigCommerce, etc.
If you run a business and can build and operate both a blog and a website, you should build both of them.
Combining a blog with your business website, will make your business very successful.
Having a blog or a website or both will help you and your business’s web presence.
Can you switch?
Yes, you can always switch from one to another.
If you are running a website, you can always start a blog on it and vice versa.
Even though blogs and websites appear similar and people use them interchangeably, by now you might have realized that they are different in many ways.
So, will you start a blog or a website?
Please tell me in the comment section below.
Please appreciate my work by sharing this article.