Your Google AdSense account is invaluable.
You are permitted to have only one AdSense account under your name, so you need to safeguard it.
There are many things that you should know to keep your AdSense account safe.
So read on.
Never click on your ads-
This mistake is primarily committed by the newbie bloggers who aren’t well aware of the AdSense guidelines.
You should never click on the ads which are being displayed on your blog because this will lead to the termination of your AdSense account.
You should never request your family and friends to click on your ads.
Also, you should never inspire your blog visitors to click on ads either in a direct or indirect manner.
The main reason why Google hates this practice is because this leads to the wastage of advertisers’ money.
Advertisers display ads through Google by paying money and the advertisers expect Google to display their ads to the people who are interested in them.
But when you intentionally click on the ads in hopes of earning, you will earn at the expense of advertisers (for a very short time) and Google doesn’t like this, so it will terminate your account.
So, never ever click on your own ads.
Don’t generate unnecessary impressions-
You shouldn’t generate many ad impressions.
When you often view your blog posts and/or refresh them repeatedly, you create ad impressions.
There is no harm in viewing your blog a few times but when you do it numerous times, your AdSense account might be in danger.
If you are using WordPress and want to view your blog post without generating ad impressions, previewing it is the best option.
Preview button is present near the publish or update button.
Check your site’s navigation-
You should double check that your website is easily navigable.
You should display ads in the manner in which they don’t get in the way of navigation.
For example, if you are using a drop down navigation bar, you shouldn’t display ads in the area where the navigation bar drops down because displaying ads in such areas will lead to accidental clicks.
Have you ever visited a website to download something only to find too many download buttons of which many don’t function?
Or did you ever click on a link in hopes of finding a resource only to get redirected to irrelevant web pages?
Google considers these practices as deceptive navigation, so you shouldn’t try these things on your blog.
Don’t display ads on these pages-
You shouldn’t display ads on the pages which contain no content.
Because if you display ads on these pages, blog visitors might mistake ads for content and they might accidentally engage with ads.
Some examples of the pages on which you shouldn’t display ads are Error, Thank You, Log In Pages, etc.
Also, if you run a multilingual blog you should make sure that you display ads only in the languages supported by AdSense.
Never offer compensation for traffic-
You should never offer compensation for your blog visitors to engage with your ads.
The blog visitors should engage with the ads out of their own interest.
Check traffic acquisition-
There is no issue if you are receiving traffic from search engines and social media.
But if you are getting traffic from shady websites or bot traffic, then it is risky for your AdSense account.
So, periodically check the traffic acquisition of your blog by using Google Analytics.
Honesty is the best policy-
All your blog posts should encourage your users to behave honestly.
If your blog posts guide users to engage in dishonest behaviours, then your AdSense account isn’t safe.
So, you should never instruct your blog readers to partake in fraudulent activities like hacking, wiretapping, etc.
Also, you should never teach your blog readers how to crack software, gain unauthorised access to websites, etc.
Copied (scraped) content is not only bad for the Search engine optimization (SEO) of your blog but also for your AdSense account.
So, always publish original articles on your blog.
Keep a tab on UGC-
You are completely responsible for the User-generated content (UGC) that appears on your blog.
Comments are one of the most common types of UGC.
In order to safeguard your AdSense account, you should make sure that all of the UGC complies to the AdSense policies.
Also, you should moderate the comments and not hesitate to delete them if they don’t comply.
For example, if you receive comments which contain spam and irrelevant external links, you should not approve them to appear on your blog.
You can use plugins like Akismet to filter out spam comments.
Also, having a comment policy is beneficial.
Don’t blend in-
You shouldn’t try to blend your content to look like ads and vice versa.
Because when you make your content and ads look alike, blog visitors might think of ads as your main content and will interact with it.
And this will lead to invalid activity which might lead to suspension of your AdSense account.
You should not highlight ads in any manner.
Don’t use graphical elements to call attention to ads and don’t label ads inappropriately.
If you want to label ads, you are allowed to label them only as sponsored links or advertisements.
Don’t display too many ads-
At any point of time, you shouldn’t display more ads than your content.
This is especially important for the above the fold content.
The above the fold section of your blog should contain more content than ads.
If all you display is ads in this section, you are not only providing a poor user experience but also violating AdSense ad placement policies.
If you are displaying ads from multiple ad networks, make sure that they don’t overlap and there is sufficient distance between them.
Also, you should not place ads very adjacent to the buttons like for example- download button, etc.
Limit the use of pop-ups-
You should not use more than three pop-ups per user visit and also, these pop-ups shouldn’t obstruct navigation.
Protect your Google account-
You should take all steps to protect your Google account which is linked to AdSense.
So, use a strong password, Two-factor authentication (2FA) and never share your Google password with anyone.
Also, only use your personal computer and smartphone to login to your Google account.
I recommend you to read the AdSense Program policies.
I hope that this article helps you to keep your AdSense account super safe.
So, on which things are you planning to work on?
Please tell me in the comment section below.
Please appreciate my work by sharing this article.